01
Clarify the chatbot question
We determine whether you mainly want to answer questions or whether actions, checks, and handover are also needed.
Chatbot or AI agent
A chatbot talks. An AI agent gets work ready.
Many companies are looking for a chatbot, but actually want less manual work: sorting questions, following up with customers, preparing files, and setting actions up. Then an AI agent is often the better first step.
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SME companies deciding between a chatbot and an AI agent
EERSTE PILOT
Start with one question flow: customer questions, intake, lead follow-up, or quote preparation.
The question is not whether you need a chatbot, but what work you want to run better automatically.
Clearer distinction between chatbot and AI agent
Focused on work rather than conversation only
Strong conversion intent from Semrush
Inbox clearerRequest finisherQuote preparerFile trackerLead followerPlanning preparerFeedback translatorTeam knowledge baseReport makerProduction assistant
THE HOOK
Sell on the work that keeps piling up.
Your AI colleague can do a lot. In the 4-week onboarding period we teach it, together with you, the work that keeps piling up every week: completing requests, tracking files, following up leads, preparing quotes or supporting production.
After that it grows into new tasks. Industries are examples; the real entry point is the workflow that keeps stalling.
An AI colleague is an AI agent that prepares and carries out recurring work in your team’s systems, such as email, CRM and accounting. Match-AI connects these systems and onboards the AI colleague with you. People stay in control: the AI colleague asks for approval before carrying out sensitive actions.
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WORKFLOWS THAT COST MONEY OR TIME
Where this AI colleague takes work off your hands
This page focuses on recurring work. No generic AI promise, but concrete tasks that return every week and become measurable fast.
02
Set up the knowledge base and rules
Frequently asked questions, boundaries, tone of voice, and escalations are clearly documented.
03
Choose the AI agent workflow
If there is work behind the question, we choose one process: follow up leads, complete intake, or prepare a file.
04
Build in human control
For pricing, exceptions, complaints, or substantive review, the agent brings in a colleague.
05
Make the output usable
No loose chat history, but a summary, action points, missing information, and a suggested next step.
06
Expand month by month
After the first working flow, we expand into additional channels, integrations, and tasks.
WHY THIS MATTERS COMMERCIALLY
Not another tool. A colleague that preps the work for your team.
Most companies lose time not to one big task, but to dozens of half-finished questions: incomplete requests, loose emails, forgotten documents, feedback without an owner and leads that get followed up too late.
Clearer distinction between chatbot and AI agent
Measurable in less back-and-forth, faster follow-up and better handover to the person doing the work.
Focused on work rather than conversation only
Measurable in less back-and-forth, faster follow-up and better handover to the person doing the work.
Strong conversion intent from Semrush
Measurable in less back-and-forth, faster follow-up and better handover to the person doing the work.
BEFORE MATCH-AI
Work arrives half finished.
- • emails, WhatsApps and forms are scattered
- • someone has to keep asking the same basic questions
- • important information is missing when you want to plan or quote
- • follow-up depends on who happens to have time
AFTER MATCH-AI
Your AI colleague makes the work transferable.
- • a request or report is summarised automatically
- • missing information is requested
- • next action, owner and priority are proposed
- • your team stays in control and approves the important steps
4-WEEK ONBOARDING
We do not build everything at once. We take one recurring workflow live.
01
Choose the workflow
Start with one question flow: customer questions, intake, lead follow-up, or quote preparation.
02
Learn the rules
Which questions does the agent ask, where does it stop and when does it go to a human?
03
Connect the input
Email, form, Telegram, Drive, CRM or existing customer documents.
04
Live with oversight
First version at work, with a clear feedback loop for improvement.
SAMPLE OUTPUT
Your team gets a work briefing, not chatbot talk.
A good AI colleague does not send a long answer. It delivers a usable handover that someone can act on straight away.
// SME companies deciding between a chatbot and an AI agent
Summary: The question is not whether you need a chatbot, but what work you want to run better automatically.
Missing info: planning, budget, contact person, attachments
Suggested action: create a task, request the missing info and route it to the owner
Needs a human for: pricing agreements, exceptions and substantive judgement
Keep building
Pages that follow on logically from this workflow.
These internal links connect AI agents, workflow automation and process automation. Visitors choose faster and search engines understand better which pages belong to the same AI colleague cluster.
Frequently asked questions
Quick answers to the main questions.
What is the difference between a chatbot and an AI agent?
A chatbot mainly answers questions in a conversation. An AI agent uses context, rules, and actions to prepare work or pass it on to your team.
When is a chatbot enough?
When customers mainly ask the same simple questions and no follow-up action is needed. Think of opening hours, terms, or short product information.
When is it better to choose an AI agent?
When there is work behind the question: intake, lead follow-up, quote preparation, file building, planning, checks, or handover to an employee.
How your AI colleague works
One AI colleague that connects everything. Learns from your whole team.
Cyrill distributes the work across one AI colleague per department. They work in your own systems, share one memory and learn from every task your colleagues do with them.
THE PEOPLE BEHIND MATCH-AI
You work with people, not with an anonymous dashboard
Match-AI is a team of co-owners with a background in sales, marketing, finance and technology, supported by specialists in support and marketing. Every project gets a dedicated contact person who thinks along about process, adoption and results.
Peter van de Groep
Commercial contact at Match-AI
YOUR CONTACT
Which workflow costs your team too much time every week?
Book an intake. Together we choose the first pilot and define what the AI colleague must deliver.