Original Dutch interview with Dutch captions.
Zwemschool Snorkeltje
More attention to swimming lessons.
Walter talks about his growing swimming school and his experience of working with Match-AI.
Walter van de GeestRead the story
Back to the homepageDifferent business.
Customer stories / In their own words
Different business.
Its own challenge.
Their story.
What changes when an AI colleague joins the work? Walter, Ruben and Jorg talk about their doubts, their daily work and their experience with Match-AI.
Watch the 3 interviewsSwimming lessons · Marketing · B2B sales
01 / Take a look
No promises.
Their experience.
Three organisations, three different starting points. Start with the story you relate to. Each interview lasts just over a minute.
Original Dutch interview with Dutch captions.
TTG Agency
Create more. The same creativity.
Ruben explains how his team creates more advert variations without losing their own creativity.
Ruben van TwillertRead the story
Original Dutch interview with Dutch captions.
Match-day
From separate departments to one shared brain.
Jorg talks about moving from individual experiments to using AI together.
Jorg HartogRead the story
Original interviews in Dutch with Dutch captions. Personal experiences, not guaranteed results.
02 / Behind the experience
Where did
it start for them?
Not every organisation asks the same question. These themes recur in the conversations. The full stories include the statements and their context.
01
Zwemschool SnorkeltjeWalter van de Geest
Attention to quality
The swimming school grew. So did the work around it.
First Excel, then more disconnected systems. Walter talks about that starting point, the trial period and the direct communication when giving feedback on an advert. His priority remains the quality of the swimming lessons.
On the starting point and collaboration · 00:22-00:44 and 01:01-01:09Familiar if the work around your service demands more and more attention.
Read the full story02
TTG AgencyRuben van Twillert
Room for your own creativity
Create more variations without losing your own signature.
Ruben wondered whether an AI agent would leave room for creativity. He describes how his team started using it and could create more advert variations while keeping their own creative input.
On creativity and the team · 00:06-00:24 and 00:45-01:00Familiar if you want to create more without compromising what makes your team distinctive.
Read the full story03
Match-dayJorg Hartog
Using AI together
From each on their own to one shared brain.
AI initially felt abstract to Jorg. Departments experimented separately and mainly used AI as a chatbot. In the interview, he explains why working together from a shared brain makes the difference for him.
On doubts and the way of working · 00:10-00:52Familiar if AI is already being used, but knowledge and initiatives are still fragmented.
Read the full story03 / Your next step
What work deserves
more attention?
Perhaps you recognise Walter’s disconnected systems, Ruben’s creative question or the fragmentation Jorg describes. Tell Peter what is happening in your organisation. Together, explore where an AI colleague could help.
Book a free demo Prefer to try it yourself first? View the workshop