The Good,
The Bot
& The Ugly
Three characters. One mission. AI agents that simply work.
Jarno de Vries
The Builder
The technical mind behind the agents. Jarno builds, tests and optimizes. If it works, he made it. If it doesn't, he's already working on the fix.
Mario
The AI Agent
The autonomous colleague. Mario runs 24/7, never complains about the coffee and simply delivers. Research, outreach, follow-up — he does it without being asked.
Jorg Hartog
The Implementer
The business side. Jorg sees where AI makes a difference and translates that into concrete applications. He talks to clients so Jarno and Mario can do what they're good at.
How It Started
Match-Day is a B2B outbound sales agency. Great at what they do, but like any company: lots of repetitive work, lots of manual steps, lots of time spent on things that yield little but still need to be done.
Then Jarno came into the picture. Together they started using AI to automate those boring, repetitive tasks. Not with some vague dashboard, but with agents that actually take over work.
And it worked. Really well. So well that they realized: this can't only be for our own sales team, this can work for any commercial organization.
That's how Match-AI was born.
Not a spin-off from a tech lab. Not a startup with a pitch deck and a dream. Match-AI was born from practice — from a team that thought "this needs to be smarter" and then just went and built it.
The brilliant minds behind Mario.
Curious what an AI agent
can do for you?
No sales pitch. Just a good conversation about where AI makes a difference for you.