Match-AI - AI-collega’s voor het MKB
Jorg Hartog in the original video interview
Customer story / Match-day

From fragmented.
To one
shared brain.

Jorg Hartog explains how Match-day initially used AI department by department. Now they work together with a shared brain.

Watch the story 01:14
Jorg HartogCo-owner · Match-day
Read the story
Match-dayB2B salesShared use of AIIn his own words

01 / The experience

The same advertising budget.
More enquiries.

Jorg gives advertising as a concrete example: the budget stayed the same, while he reports that the number of enquiries increased fivefold.

Hear it yourself
5×as many enquiries
Jorg Hartog Video · 00:52-01:00 · shortened, translated quote

Result reported by Jorg, not independently measured. No revenue claim or guarantee for other organisations.

02 / The starting point

02

Each department
innovated on its own.

Jorg initially found AI abstract. What do you actually get back for the investment? At Match-day, each department experimented in its own way.

AI was being used, he says, but mainly as a chatbot. For him, the move to a shared brain makes the difference.

Separate departmentsIndividual innovationsOne shared brain

Interview summary · 00:10-00:52.

03 / Working together

From an abstract idea.
To everyday use.

Not a list of promised integrations. Jorg describes what changed in the way they worked.

  1. 01

    Initial doubts

    “The doubt I had before we started with Match AI was that it was somewhat abstract.”

    Jorg · 00:10-00:16 · translated quote
  2. 02

    The starting point

    “Everyone was doing their own innovations.”

    Jorg · 00:36-00:41 · translated quote
  3. 03

    Using AI together

    “That we now all use AI together from a shared brain.”

    Jorg · 00:46-00:52 · translated quote

What ultimately matters

“The most important thing Match AI has brought us is a competitive advantage.”

Jorg Hartog Excerpt from his experience · 01:00-01:04 · translated quote

04 / The full story

Not a story about Jorg.
Jorg’s own story.

74 seconds. His experience.
Watch the original Dutch interview with Dutch captions.

Jorg Hartog · Co-owner of Match-dayOriginal Dutch customer interview / 01:14

And in your organisation?

What would you like
to focus on again?

Tell Peter which recurring work gets in the way. Together, explore where an AI colleague could make a difference.

Explore the possibilities with Peter

Quotes on this page are translated from Dutch. The video and captions are the Dutch originals.

This customer story describes Jorg Hartog’s personal experience, not a guaranteed result.