Match-AI - AI-collega’s voor het MKB
Ruben van Twillert in the original video interview
Customer story / TTG Agency

Create more.
With the same
creativity.

Can an AI agent add value without losing creativity? Ruben van Twillert shares his team’s experience at TTG Agency.

Watch the story 01:01
Ruben van TwillertOwner · TTG Agency
Read the story
TTG AgencyMarketing agencyMore advert variationsIn his own words

01 / The experience

The same team.
More possibilities.

Doing more with the same number of people. For Ruben, one benefit is being able to create more advert variations without losing their own creativity.

Hear it yourself
“Doing much more with the same number of people.”
Ruben van Twillert Video · 00:21-00:24 · shortened, translated quote

Ruben’s personal experience. No claim about redundancies, new hires or guaranteed savings.

02 / The starting point

02

Keeping creativity.
Even with an AI agent.

As a marketing agency, TTG Agency wants to keep bringing its own creativity to its work. Ruben initially wondered whether that would also be possible with an agent.

That doubt faded as the whole team started using it. Enthusiasm grew and, according to Ruben, their own creativity continued to show through.

Creative doubtsTrying it togetherTheir own signature

Interview summary · 00:06-00:15 and 00:45-01:00.

03 / Working together

Not just the tool.
The whole team.

Ruben talks about Match-AI’s expertise and colleagues who started working with the agent themselves.

  1. 01

    Additional expertise

    “They have certain knowledge and skills that we may not have in-house.”

    Ruben · 00:34-00:38 · translated quote
  2. 02

    Getting started together

    “You noticed the whole team starting to work with it.”

    Ruben · 00:49-00:52 · translated quote
  3. 03

    Room for creativity

    “And we could still see that we were able to bring our creativity into it.”

    Ruben · 00:53-00:58 · translated quote

What ultimately matters

“We could still see that we could bring our creativity into it.”

Ruben van Twillert Excerpt from his experience · 00:53-00:58 · translated quote

04 / The full story

Not a story about Ruben.
Ruben’s own story.

61 seconds. His experience.
Watch the original Dutch interview with Dutch captions.

Ruben van Twillert · Owner of TTG AgencyOriginal Dutch customer interview / 01:01

And in your organisation?

What would you like
to focus on again?

Tell Peter which recurring work gets in the way. Together, explore where an AI colleague could make a difference.

Explore the possibilities with Peter

Quotes on this page are translated from Dutch. The video and captions are the Dutch originals.

This customer story describes Ruben van Twillert’s personal experience, not a guaranteed result.