01
Requests and intake
Incoming requests are summarised and missing information becomes visible immediately.
AI automation
AI automation: not automating everything, but automating the right thing.
Automating with AI only works if you keep it to one recurring process that costs time every week. We start there, measure what it delivers and expand afterwards.
SMEs with recurring manual work
EERSTE PILOT
Pick one process with a lot of repetition and a lot of scattered information: completing requests, follow-up, administration or customer questions.
The question is not what you could automate, but which process you want to hand over first.
First process live within 2 weeks
Human control per action
Monthly expansion, no big bang
Inbox clearerRequest finisherQuote preparerFile trackerLead followerPlanning preparerFeedback translatorTeam knowledge baseReport makerProduction assistant
THE HOOK
Sell on the work that keeps piling up.
Your AI colleague can do a lot. In the first 2 weeks we teach it the work that keeps piling up every week: completing requests, tracking files, following up leads, preparing quotes or supporting production.
After that it grows into new tasks. Industries are examples; the real entry point is the workflow that keeps stalling.
WORKFLOWS THAT COST MONEY OR TIME
Where this AI colleague takes work off your hands
This page focuses on recurring work. No generic AI promise, but concrete tasks that return every week and become measurable fast.
02
Follow-up of leads and quotes
Open leads and quotes get a suggested next step with the right context.
03
Administrative preparation
Documents are read, details checked and entries prepared for review.
04
Answering customer questions
Recurring questions get a draft answer based on your own information, not on the internet.
05
Signals and exceptions
The agent flags what deviates from the norm and leaves the rest alone.
06
Preparing reports
Overviews and weekly reports are prepared instead of being collected by hand.
WHY THIS MATTERS COMMERCIALLY
Not another tool. A colleague that preps the work for your team.
Most companies lose time not to one big task, but to dozens of half-finished questions: incomplete requests, loose emails, forgotten documents, feedback without an owner and leads that get followed up too late.
First process live within 2 weeks
Measurable in less back-and-forth, faster follow-up and better handover to the person doing the work.
Human control per action
Measurable in less back-and-forth, faster follow-up and better handover to the person doing the work.
Monthly expansion, no big bang
Measurable in less back-and-forth, faster follow-up and better handover to the person doing the work.
BEFORE MATCH-AI
Work arrives half finished.
- • emails, WhatsApps and forms are scattered
- • someone has to keep asking the same basic questions
- • important information is missing when you want to plan or quote
- • follow-up depends on who happens to have time
AFTER MATCH-AI
Your AI colleague makes the work transferable.
- • a request or report is summarised automatically
- • missing information is requested
- • next action, owner and priority are proposed
- • your team stays in control and approves the important steps
FIRST 2 WEEKS
We do not build everything at once. We take one recurring workflow live.
01
Choose the workflow
Pick one process with a lot of repetition and a lot of scattered information: completing requests, follow-up, administration or customer questions.
02
Learn the rules
Which questions does the agent ask, where does it stop and when does it go to a human?
03
Connect the input
Email, form, Telegram, Drive, CRM or existing customer documents.
04
Live with oversight
First version at work, with a clear feedback loop for improvement.
SAMPLE OUTPUT
Your team gets a work briefing, not chatbot talk.
A good AI colleague does not send a long answer. It delivers a usable handover that someone can act on straight away.
// SMEs with recurring manual work
Summary: The question is not what you could automate, but which process you want to hand over first.
Missing info: planning, budget, contact person, attachments
Suggested action: create a task, request the missing info and route it to the owner
Needs a human for: pricing agreements, exceptions and substantive judgement
Keep building
Pages that follow on logically from this workflow.
These internal links connect AI agents, workflow automation and process automation. Visitors choose faster and search engines understand better which pages belong to the same AI colleague cluster.
The difference between automating and AI automation
Classic automation works with fixed rules and fixed input. AI automation also works when the input is messy, which in practice is usually the real problem.
Rules only work with fixed input
A form with mandatory fields can be automated with rules. A mailbox with supplier invoices, photos and loose emails cannot. That is where AI gets further than rules.
AI reads and weighs up
The agent extracts data from free text, compares it with what happened before and proposes a next step instead of refusing when something deviates.
People still set the standard
AI automation without human control gets stuck on accountability. That is why each action records what the agent may do itself and what a human approves.
Frequently asked questions about AI automation
- Do we need a new system for AI automation?
- Not necessarily. We often start with email, forms, documents and an export. Deeper integrations with your systems only follow once the workflow is right.
Frequently asked questions
Quick answers to the main questions.
What is AI automation?
AI automation is having recurring work prepared and carried out by an AI application that reads information itself, weighs it up and takes action within agreed limits. Unlike classic automation it also handles unstructured input such as emails and documents.
What can you automate with AI in an SME?
Mainly processes with a lot of repetition and scattered information: request intake, lead follow-up, quote preparation, customer questions, file checks, administrative preparation and reporting.
What is better left alone?
One-off processes, processes with very many exceptions, work where no agreements exist yet, and decisions with direct financial or legal consequences. Those stay with people.
How quickly do you see results?
The first process is working within two weeks at our pace. We measure what it delivers at process level, for example the lead time of requests or the number of times work is left lying.
Does AI automation replace people?
No. It removes the preparatory and follow-up work that currently happens between other tasks. Decisions, exceptions and substantive customer contact stay with your team.
THE PEOPLE BEHIND MATCH-AI
You work with people, not with an anonymous dashboard
Match-AI is a team of co-owners with a background in sales, marketing, finance and technology, supported by specialists in support and marketing. Every project gets a dedicated contact person who thinks along about process, adoption and results.
Peter van de Groep
Commercial contact at Match-AI
YOUR CONTACT
Which workflow costs your team too much time every week?
Book an intake. Together we choose the first pilot and define what the AI colleague must deliver.