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AI automation

AI automation: not automating everything, but automating the right thing.

Automating with AI only works if you keep it to one recurring process that costs time every week. We start there, measure what it delivers and expand afterwards.

SMEs with recurring manual work on Match-AI
SMEs with recurring manual work

FIRST PILOT

Pick one process with a lot of repetition and a lot of scattered information: completing requests, follow-up, administration or customer questions.

The question is not what you could automate, but which process you want to hand over first.

Start with a 4-week onboarding period
Human control per action
Monthly expansion, no big bang

Match-AI

One place where your systems, your team and your AI colleagues come together.

  1. Connect

    Your systems talk to each other: email, calendar, CRM and accounting. You replace nothing.

  2. Automate

    Recurring work runs by itself. You approve the important steps.

  3. Collaborate

    Your team and your AI colleagues work in the same files, with one shared memory.

TASKS YOU HAND OVER

Where you hand over work right away

Concrete tasks that return every week and are quick to measure.

01

Requests and intake

Incoming requests are summarised and missing information becomes visible immediately.

02

Follow-up of leads and quotes

Open leads and quotes get a suggested next step with the right context.

03

Administrative preparation

Documents are read, details checked and entries prepared for review.

04

Answering customer questions

Recurring questions get a draft answer based on your own information, not on the internet.

05

Signals and exceptions

The agent flags what deviates from the norm and leaves the rest alone.

06

Preparing reports

Overviews and weekly reports are prepared instead of being collected by hand.

WHY MATCH-AI

No more work stuck between your tools.

A request in your email, an appointment in WhatsApp, a figure in Excel: someone retypes it or asks about it. In Match-AI nobody has to.

4-WEEK APPROACH

We do not build everything at once. We take one recurring workflow live.

  1. 01

    Choose the process

    Together we choose the first process: recurring, well scoped and easy to measure.

  2. 02

    Connect your systems

    Email, forms, CRM, Drive and your existing documents are connected.

  3. 03

    Automate the steps

    Together we set the rules: what runs by itself and when it goes to a human.

  4. 04

    Collaborate, with control

    You stay in control: sensitive steps ask for your approval first.

The difference between automating and AI automation

Classic automation works with fixed rules and fixed input. AI automation also works when the input is messy, which in practice is usually the real problem.

  1. Rules only work with fixed input

    A form with mandatory fields can be automated with rules. A mailbox with supplier invoices, photos and loose emails cannot. That is where AI gets further than rules.

  2. AI reads and weighs up

    The agent extracts data from free text, compares it with what happened before and proposes a next step instead of refusing when something deviates.

  3. People still set the standard

    AI automation without human control gets stuck on accountability. That is why each action records what the agent may do itself and what a human approves.

Frequently asked questions

Quick answers to the main questions.

What is AI automation?+
AI automation is having recurring work prepared and carried out by an AI application that reads information itself, weighs it up and takes action within agreed limits. Unlike classic automation it also handles unstructured input such as emails and documents.
What can you automate with AI in an SME?+
Mainly processes with a lot of repetition and scattered information: request intake, lead follow-up, quote preparation, customer questions, file checks, administrative preparation and reporting.
What is better left alone?+
One-off processes, processes with very many exceptions, work where no agreements exist yet, and decisions with direct financial or legal consequences. Those stay with people.
How quickly do you see results?+
During the 4-week onboarding period we work the AI colleague in on the first process together with you. We measure what it delivers at process level, for example the lead time of requests or the number of times work is left lying. After that, you decide whether to extend the trial period.
Does AI automation replace people?+
No. It removes the preparatory and follow-up work that currently happens between other tasks. Decisions, exceptions and substantive customer contact stay with your team.
Do we need a new system for AI automation?+
Not necessarily. We often start with email, forms, documents and an export. Deeper integrations with your systems only follow once the workflow is right.
Peter van de Groep, commercial contact at Match-AI

Peter van de Groep

Commercial contact at Match-AI

YOUR CONTACT

Which workflow costs your team too much time every week?

Book an intake. Together we choose the first process and make clear what it delivers for you.