01
Enriching leads
New leads are summarized and enriched with context for sales.
AI for B2B marketing
AI for B2B marketing only works when leads are followed up better.
B2B marketing is not just about more content. The gain lies in better briefs, faster lead follow-up, smarter segmentation and consistent nurturing.
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B2B marketing teams
EERSTE PILOT
Start with campaign lead to follow-up brief: source, intent, segment, message and action for sales.
The first AI colleague for marketing should help pipeline, not just produce posts.
Built for B2B marketing teams
Focus on pipeline and follow-up
Strong internal link to B2B AI
Inbox clearerRequest finisherQuote preparerFile trackerLead followerPlanning preparerFeedback translatorTeam knowledge baseReport makerProduction assistant
THE HOOK
Sell on the work that keeps piling up.
Your AI colleague can do a lot. In the 4-week onboarding period we teach it, together with you, the work that keeps piling up every week: completing requests, tracking files, following up leads, preparing quotes or supporting production.
After that it grows into new tasks. Industries are examples; the real entry point is the workflow that keeps stalling.
An AI colleague is an AI agent that prepares and carries out recurring work in your team’s systems, such as email, CRM and accounting. Match-AI connects these systems and onboards the AI colleague with you. People stay in control: the AI colleague asks for approval before carrying out sensitive actions.
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WORKFLOWS THAT COST MONEY OR TIME
Where this AI colleague takes work off your hands
This page focuses on recurring work. No generic AI promise, but concrete tasks that return every week and become measurable fast.
02
Following up on campaigns
Campaign responses get a suggested next action and personal context.
03
Preparing content
The AI colleague creates outlines, variants and repurposing suggestions.
04
Preparing CRM actions
Segments, tasks and follow-up notes are prepared.
05
Improving nurturing
Contacts receive suitable content and timing based on stage and signal.
06
Summarizing reporting
Campaign results are translated into learnings and next steps.
WHY THIS MATTERS COMMERCIALLY
Not another tool. A colleague that preps the work for your team.
Most companies lose time not to one big task, but to dozens of half-finished questions: incomplete requests, loose emails, forgotten documents, feedback without an owner and leads that get followed up too late.
Built for B2B marketing teams
Measurable in less back-and-forth, faster follow-up and better handover to the person doing the work.
Focus on pipeline and follow-up
Measurable in less back-and-forth, faster follow-up and better handover to the person doing the work.
Strong internal link to B2B AI
Measurable in less back-and-forth, faster follow-up and better handover to the person doing the work.
BEFORE MATCH-AI
Work arrives half finished.
- • emails, WhatsApps and forms are scattered
- • someone has to keep asking the same basic questions
- • important information is missing when you want to plan or quote
- • follow-up depends on who happens to have time
AFTER MATCH-AI
Your AI colleague makes the work transferable.
- • a request or report is summarised automatically
- • missing information is requested
- • next action, owner and priority are proposed
- • your team stays in control and approves the important steps
4-WEEK ONBOARDING
We do not build everything at once. We take one recurring workflow live.
01
Choose the workflow
Start with campaign lead to follow-up brief: source, intent, segment, message and action for sales.
02
Learn the rules
Which questions does the agent ask, where does it stop and when does it go to a human?
03
Connect the input
Email, form, Telegram, Drive, CRM or existing customer documents.
04
Live with oversight
First version at work, with a clear feedback loop for improvement.
SAMPLE OUTPUT
Your team gets a work briefing, not chatbot talk.
A good AI colleague does not send a long answer. It delivers a usable handover that someone can act on straight away.
// B2B marketing teams
Summary: The first AI colleague for marketing should help pipeline, not just produce posts.
Missing info: planning, budget, contact person, attachments
Suggested action: create a task, request the missing info and route it to the owner
Needs a human for: pricing agreements, exceptions and substantive judgement
Keep building
Pages that follow on logically from this workflow.
These internal links connect AI agents, workflow automation and process automation. Visitors choose faster and search engines understand better which pages belong to the same AI colleague cluster.
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AI assistant for advertising agencies
Six concrete agency processes: briefing, variations, feedback, and reporting.
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AI for marketing and creative agencies
Practical examples for briefing, feedback, and reporting.
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AI agents for B2B marketing teams
From campaign lead to better sales briefing and follow-up.
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AI colleague for lead follow-up
Get new leads moving faster with context and next steps.
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B2B AI agents
See how AI colleagues strengthen sales, service, and marketing.
Frequently asked questions
Quick answers to the main questions.
How do you use AI for B2B marketing?
Use AI for lead enrichment, campaign follow-up, content preparation, CRM actions and reporting, with human control over strategy and brand.
Is AI mainly for content creation?
No. For B2B marketing, the most value often lies in lead follow-up, segmentation and better handoff to sales.
What is a good first pilot?
Campaign lead to follow-up brief: the agent summarizes intent, enriches context and prepares the right follow-up action.
How your AI colleague works
One AI colleague that connects everything. Learns from your whole team.
Cyrill distributes the work across one AI colleague per department. They work in your own systems, share one memory and learn from every task your colleagues do with them.
THE PEOPLE BEHIND MATCH-AI
You work with people, not with an anonymous dashboard
Match-AI is a team of co-owners with a background in sales, marketing, finance and technology, supported by specialists in support and marketing. Every project gets a dedicated contact person who thinks along about process, adoption and results.
Peter van de Groep
Commercial contact at Match-AI
YOUR CONTACT
Which workflow costs your team too much time every week?
Book an intake. Together we choose the first pilot and define what the AI colleague must deliver.